Planning the Trip of a Lifetime

Planning a European Christmas Market trip is almost as much fun as the journey itself. With markets stretching from France to Austria — and from grand capitals like Vienna to small, cozy towns like Erfurt or Colmar — there’s something for everyone. Whether you prefer the simplicity of a river cruise, the convenience of a guided tour, or the independence of planning your own adventure, early planning is key.

When to Start Planning

If there’s one lesson we’ve learned over the years, it’s this: start early. I recommend beginning your planning no later than the summer of the year you want to go. For river cruises and popular organized tours, you may need to reserve a year or more in advance — many sell out quickly. If you’re planning your own independent trip, research early and build your itinerary around confirmed market dates. Most Christmas Markets begin with Advent (late November) and run until Christmas Eve, though a few extend into early January.

Researching Destinations and Hotels

Start by thinking about the cities you most want to experience — perhaps the storybook streets of Colmar, the grandeur of Vienna, or the riverside charm of Cologne. Then use Google to find each city’s official Christmas Market website to confirm opening dates and event details.

Most markets are centered around a cathedral square or main plaza, so use Google Maps to explore the area. Switch to the Hotels view to find accommodations within walking distance of the markets.

When selecting a hotel, I always look for these features:
• Proximity to the market (walking distance saves time and adds convenience)
• Breakfast included — a nice way to start a winter morning
• Good reviews and holiday atmosphere

We’ve booked many of our hotels through Booking.com and have been very satisfied with the service and reliability.

Choosing Your Travel Style

Over the years, we’ve experienced all three travel styles — and each offers something unique:

• River Cruises – Our 2021 Viking Rhine Getaway (#myvikingstory) made visiting markets effortless. You unpack once, explore a new city each day, and let the ship serve as your floating hotel. It’s perfect for first-timers, though you may miss some nighttime market scenes. Add extra days before or after your cruise to enjoy markets after dark.

• Guided Group Tours – We took a Collette Christmas Markets tour through Salzburg, Innsbruck, and Munich in 2016 and loved the experience. If you prefer small groups and a single-hotel base, choose a tour that visits nearby markets each day. Other reputable companies include Globus, Trafalgar, Insight Vacations, and Tauck.

• Independent Travel – Most of our market trips are self-planned. Europe’s trains, trams, and buses make it easy to connect markets. Independent travel gives you full flexibility to linger and explore.

Packing for the Season

Winter in Central Europe can be cold and damp, so dress accordingly:
• Warm, waterproof winter coat (with hood)
• Waterproof walking shoes or boots
• Gloves, hat, and layers
• Small daypack for essentials
• Reusable tote or bubble wrap sleeves for ornaments.

Budgeting and Money Tips

The main currency in most countries is the Euro, but in Prague the Czech Koruna is official. Many vendors accept Euros, though change is often in Koruna.

We use AAA’s currency service to order Euros before travel. Exchange over $200 and there’s no fee — plus you can request small denominations (5s, 10s, 20s). Small bills are essential since many market vendors can’t change large notes.

Many markets are cash-only, so plan ahead. ATMs are plentiful, but avoid airport exchange counters.

Essentials You Shouldn’t Forget

Europe uses 220V power with Type C or F plugs. Bring adapters for phones and laptops, and only use appliances labeled dual-voltage. Heating devices like hair dryers can be damaged even with an adapter if they aren’t dual-voltage. You will find most hotels have hair dryers and irons.

Do Your Research Ahead of Time

Before traveling, look up official Christmas Market websites to confirm dates, maps, and special events. • Major markets open daily for several weeks.
• Smaller towns may only operate on weekends.
• Some markets close early on Christmas Eve or stay open into New Year’s.

When researching, check event schedules for concerts or performances — many cities host choir concerts, plays, or community shows. If something catches your eye, book early; we’ve attended wonderful Christmas concerts and musical plays, and they’ve become favorite memories.

Getting Around Europe

Trains are the easiest way to travel between markets. They’re punctual, scenic, and relaxing.
• Look into Eurail or Deutsche Bahn passes.
• Within cities, trams and metros are efficient.
• Rideshare apps like Uber and Bolt operate in larger cities.
• If driving, check winter tire requirements and limited parking near markets.

Stay Alert and Travel Smart

Christmas Markets are welcoming, but always stay aware. Pickpockets can target crowded areas, especially at night. Use a cross-body bag or money belt, and don’t keep all cash in one place. Stay mindful when taking photos or shopping in busy stalls.

Choosing the Right Lodging

Whenever possible, stay within walking distance of the market. It’s convenient to take breaks or drop off packages. We love boutique hotels or apartments — many decorate beautifully for the holidays. On river cruises, your hotel travels with you — a unique way to experience the markets.

Don’t Forget Travel Insurance

Always carry travel insurance with emergency medical and evacuation coverage. We use an annual Allianz plan that covers every trip we take. Even for occasional travelers, a single-trip policy offers peace of mind during busy holiday seasons.

Embrace the Spirit of the Season

Don’t overplan. The real magic of Christmas Markets happens when you slow down and simply enjoy the moment — a choir singing ‘Silent Night,’ the scent of roasted chestnuts, or the sparkle of lights reflected on cobblestones.

Closing Thought

Go once, and you’ll want to go again. Whether your first Christmas Market is in Germany, Austria, or aboard a Viking cruise, the lights and memories will stay with you long after you return home.